Đại lý / môi giới bất động sản

Lịch làm việc

Real Estate Agents and Brokers work full-time and may have irregular hours including evenings and weekends to accommodate potential homebuyers or investors. They spend time in their office but also travel frequently within the local area to examine and show properties or work with contractors and other agents.

Nhiệm vụ tiêu biểu

• Analyze local property market trends. Perform property valuations to determine fair prices.
• Advise sellers on preparing properties to maximize market value.
• Assist clients in buying, selling, or renting properties.
• Discuss their needs and arrange showings.
• Post comprehensive property listings online, with details about features.
• Assist first-time buyers with understanding the buying process.
• Craft marketing campaigns, including social media promotions and mail flyers.
• Organize open houses and tours to attract potential buyers.
• Manage scheduling for showings, meetings, and inspections.
• Negotiate pricing and terms between buyers and sellers. Work with other agents, as needed.
• Prepare contracts, leases, and purchase agreements.
• Facilitate property inspections and appraisals to ensure issues are addressed before closing.
• Coordinate with utility companies to arrange service transfers for new owners.
• Ensure legal compliance by reviewing all transaction documents thoroughly.
• Monitor and update clients on transaction progress and timelines.

In addition, Brokers who own their own firms must manage all aspects of running a business, including accounting, filing taxes, managing personnel, advertising, and building custodian duties (unless otherwise delegated).

Nhiệm vụ bổ sung

• Provide guidance on mortgage options and financing processes.
• Offer information about neighborhoods, schools, and amenities.
• Evaluate and recommend home improvement projects to boost property value.
• Build strong relationships with lenders, inspectors, and legal professionals.
• Follow up with past clients to generate repeat business and referrals.
• Stay informed about zoning laws, tax regulations, and market conditions.
• Watch the news to stay on top of state and national trends that impact prices.
• Generate reports forecasting revenue or losses.
• Offer strategic advice to investors on portfolio diversification and market timing.
• Maintain organized records of transactions.
• Keep up with professional development courses.

Kỹ năng mềm

• Khả năng thích ứng
• Chú ý đến chi tiết
• Truyền thông
• Dịch vụ khách hàng
• Quyết định
• Độc lập
• Tính toàn vẹn
• Sự đàm phán
• Mạng
• Tính khách quan
• Tổ chức
• Kiên nhẫn
• Thuyết phục
• Giải quyết vấn đề
• Khả năng phục hồi và điềm tĩnh
• Tháo vát
• Kỹ năng bán hàng
• Phán đoán đúng đắn
• Quản lý thời gian

Kỹ năng kỹ thuật

Real Estate Agents and Brokers should have skills in, or be familiar with the following:

• Kế toán
• Basic math
• Quản lý kinh doanh
• Closing process and escrow procedures
• Contract preparation and review
• Customer relationship management (CRM) tools
• Ethical standards and confidentiality
• Sự nhạy bén về tài chính
• Home inspection basics
• Housing markets
• Quản lý nguồn nhân lực
• Local area knowledge
• Market analysis
• Marketing strategies
• MLS listings
• Kỹ thuật đàm phán
• Networking and lead generation
• Property tax matters
• Property valuation methods
• Real estate laws and regulations
• Real estate management software, such as Yardi Breeze
• Kỹ năng nghiên cứu
• Social media and content creation for promotion
• Staging and presentation skills
• Technology tools for virtual tours and digital marketing

• Cơ quan bất động sản
• Property management companies
• Commercial real estate firms
• Self-employed (independent agents)

Real Estate Agents and Brokers must navigate unpredictable markets and compete with other agents in their area. Success relies heavily on building a solid client base and maintaining a reputation for being knowledgeable, reliable, and skilled at closing deals.  

Agents often work long and irregular hours, including nights and weekends, to accommodate client schedules. They may invest significant time communicating with potential buyers, networking, and traveling to show properties, often without a guaranteed sale or commission. This requires resilience, persistence, and a commitment to client satisfaction despite the uncertainties of the job.

The real estate market is constantly shifting, shaped by fluid economic conditions, interest rates, supply and demand, and broader economic trends. Demographic shifts are also influencing the market. Many younger generations such as Gen Z are delaying homeownership, leading to a higher demand for rentals.

Sustainability is becoming a key priority for buyers, with eco-friendly and energy-efficient homes increasingly in demand. Features like solar panels, smart home technology, and green certifications appeal to environmentally conscious consumers while also adding value.

Technology also continues to transform the real estate landscape. Virtual and augmented reality make it easier for buyers to explore properties remotely. In addition, digital transactions simplify the buying process, saving time and effort while offering secure, transparent transactions that reduce reliance on intermediaries.

Real Estate Agents are usually “people persons” who were very social at an early age. They may have also been good at persuading others, and they often enjoy hands-on activities.